Why Sweden?

• The fastest-growing industry in Sweden
• Large increase in international visitor volumes
• Unique, beautiful and unexploited natural environements
• Demand for new products and services
• Good infrastructure, low cost airlines and reglar flights
• Strong, well-performing and growing economy

Attractive tourist destination

The travel and tourism industry is Sweden's fastest-growing industry sector. Revenues from international visitors have more than doubled in the last five-year period and visitor volumes have increased faster than the European average. Sweden is one of the world's most competetive tourism countries and was ranked in 5th plance for "Best countries for tourism" according to World Economic Forum 2011.

Sweden satisfies all requirements for an active vacation and a safe destination. The combination of the unique natural assets, the cultural heritage with the international city life, makes Sweden an attractive destination all year around.

Strong growth in Swedish tourism industry

International travel to Europe has increased by 80 percent since 1991. Sweden’s tourism industry generates over SEK 254 billion in turnover, and is supported by a range of tourism, hospitality and service-related businesses. The turnover is expected to grow and a national tourism industry target is set to SEK 500 billion in 2020. Sweden’s tourism sector has great potential for growth, currently comprising only 3% of GDP (the EU average is 6%).

Great potential for international developers

Growth potential exists both in city related tourism and allied to Sweden’s ski, adventure/wilderness, golf and seaside offering. Large investments in accommodation and infrastructure are being made to meet the increase in demand, with manifold opportunities for international property developers, real estate investors, activity companies, hotel and accommodation companies, travel operators, tourism entrepreneurs, etc.

Ski tourism is on the rise

With a long season, from October to May and snow guaranteed, the Swedish ski resort are growing in popularity. The season 2009/2010 was another record in terms of ski passes sold, visitor volumes, and turnover. Large investments in ski resort destinations are needed to meet the demand in accommodation, services, pist improvements and ski lifts.